5 Reasons Why? Interior Designers should incorporate 3D Renderings into their Routine

3d Renderings can greatly benefit your ability as an interior designer.

It’s 1:00 AM in the morning, and you’re a few hours away from your deadline. You’ve done an absolute paramount amount of work putting together swatches, design drawings, and concepts. Your client, a new home-buyer who’s eager to see the fruits of your labor, has been placing an increasingly growing amount of pressure on you. They're pushing you to consistently revise your designs, as they just aren’t sure they’ll love it or hate it. 

Tomorrow’s the big day, where you’re set to deliver a design that will land you the next large contract you need, and ensure that this month, is a good one. It’s now 9:00 AM, and you’re ready to meet your client. Everything goes as anticipated, however, your client experiences last minute doubt. They’re just not sure how the final design would look.

When placed in a difficult situation such as the one described above, you have no choice but to construct a way to make your client feel confident in your design choices. You also need to formulate a plan to perfect any final touches, and thus feel confident in your client’s overall satisfaction. 

A rendering of a simple bathroom. Sometimes, simplicity could be the biggest selling point. 

A rendering of a simple bathroom. Sometimes, simplicity could be the biggest selling point. 

Floor plan renderings are a great way to nail those proposals.

Floor plan renderings are a great way to nail those proposals.

CGI Visualizations allow for a truly flexible and modular solution set.

CGI Visualizations allow for a truly flexible and modular solution set.

At this point, you decide to bring in the big guns. You call up a 3D rendering firm, as you’re sure nothing else sells your design more than seeing it for yourself. The only issue is, 3D should never be left as a last resort for those “difficult client” situations. Incorporating 3D early on in your pipeline can contribute towards a healthy recipe for success, and greatly reduce the amount of time spent on redundant tasks such as revising designs and drawings.

As an independent interior designer, you know that these situations are all too real and occur daily. The truth is that we’re surrounded by CGI in our everyday lives. From movies to commercials and even advertisement brochures, CG just makes sense in a lot of industries. With the advancements being made in CG, many industries are beginning to realize the benefits that come along with switching to computer-generated imagery over traditional imagery. 

We could go on for days about the many benefits you could acquire from switching your operation from traditional to CG. In today’s article, we will be focusing on 5 reasons why you should use 3D renderings for your next interior design project.

1. Unlimited Flexibility

CGI is absolutely great for any design project. Unlike traditional mediums such as drawings and photography, we in the world of CGI have unlimited flexibility in terms of our designs and how we want things to appear. While traditionally, photography is only limited to what the camera can physically capture. With CGI, we can stage your designs in an unlimited amount of ways without having to physically do so in reality. This allows clients to see the true potential in the modularity of designs. If a client isn’t too fond of a design choice, a fix takes only a few minutes to ensure their satisfaction. These are all examples of how investing in a good quality render could enable your project with absolute flexibility in both design and deliverance. 



2. Reduced Costs


It’s no secret that interior design costs cold hard cash, especially a good design. With the introduction of CG, we also introduce reduced costs associated with almost every major task in the pipeline. Save time and money by getting from concepts to finalization. 3D images enable you to get that approval faster, speeding up your pipeline and your turnaround rate. Rather than spending time physically collecting materials in the hopes that they will look good, you could design first with total freedom, and save material gathering for after your design is approved. We also see reduced costs in revisions and/or having to revisit a design after a client is unhappy with it. Giving clients the ability to see designs in their full glory prior to committing sets the atmosphere for success.

3. CGI is Constantly Growing  

We all know that technology is constantly growing and advancing. CGI is no different than any other technological medium in the sense that it too evolves, and it does so rapidly. Staying on top of revolutionary methods ensures that you can keep a leg up over your competition. With the evolution rapidly increasing, we’re seeing the introduction of new, eye raising technology that could prove to be indispensable tools in the interior designer’s arsenal. For example, with the introduction of virtual reality, not only can your clients see your design prior, but they can also experience it. Nothing compares to placing your clients in a virtual environment that allows them to experience the design you’ve created, near verbatim. With virtual reality, not only do they get a sense of mood, but also dimension and functionality among a host of other things. With the plethora of rendering engines now available, the time has never been better to get your project involved with CGI. Check out this 2016 Rendering Engine Survey, so that you can get an idea of just how many engines are at your disposal. Combine all of this with the incentive for manufacturers to incorporate feedback into their design, and you have an extremely engaging experience.

4. CGI allows you to tap into a remote market

Being in the interior design field almost always requires a very hands-on experience. With the introduction of renderings, we find that the average interior designer is able to target a far more broad and remote audience. Being that you could allow your clients to view and experience your designs in real-time, means less frequent need to be physically present for every aspect. Communication with a client out of reach becomes much easier when you introduce visualizations that are easy to comprehend and digest. Not only will it boost client confidence, but also satisfaction.

5. 3D Renderings Are Excellent Upsell tools

Upselling when done successfully is an absolute blessing for the independent contractor. There’s nothing more satisfying than knowing you not only got that contract, but you were able to get a scope expansion. Good salesmen know that upselling is a difficult task, especially if a client lacks confidence or just isn’t sure about their decision. With 3D renderings, it becomes a nearly effortless task for the designer to propose different scenarios for the client. This enables not only the possibility for an upsell but also the ability to give your client options. Laying out multiple options and allowing your client to decide what they like best is a near perfect recipe for success!

I hope that you’ll take these tips, and the reasoning mentioned in this article to better your interior design services. Hopefully, by the end of this article, you have realized that 3D renderings can be an indispensable tool in your design arsenal. However, like with most tools, the best work comes from the most skilled hands. It’s not about the tool itself, but rather what you do with it.

The question being, to who’s hand will you assign that tool?